THE SOURCE OF INFORMATION THAT MOST AMERICANS USE TO FORM THEIR OPINIONS ABOUT A COMPANY:

33% Media 17% Personal Experience 15% Word of Mouth 4% Advertising

[Source: Hill & Knowlton and Yanklovich Partners]


By the very nature of the specialty of public relations, it is in a unique position to make an unequalled contribution to today’s business climate. PR can help create consumer awareness in a more credible manner than advertising. It can deliver a specific message by association or participation in "media" events. It can give a company the opportunity to present its product or message from a subjective point of view to a variety of audiences. PR is a direct link of communication between companies and the people they seek to address.

Cook Public Relations is poised to meet these challenges.

• We are small to provide personal service.

• We are creative.

• We are practical.

• We are targeted and focused on the needs of our clients.